TRUE corporation

TRUE Corporations’s strategic direction is firmly focussed on fixed-mobile Convergence through a range of broadband, internet & mobile products and services. Reinforcing its strategy, TRUE upgraded its network in 2005 to NGN (an IP core combining the fixed and mobile networks together). TRUE's initial FMC focus is on the value proposition for the business sector. Some of TRUE's large business customers like McDonald's, Citibank, and BMW have been among the first to enjoy the benefits of TRUE's successful FMS/FMC concept.

TRUE is the 3rd largest mobile operator in Thailand, focussing on Bangkok and other major cities. It has more than 13 million in its entire customer base. TRUE operates fixed line, mobile, leaseline, broadband and cable TV networks. Migrating to NGN IP core network this year is a major investment towards implementing its Convergence strategy.