Priority Programme #1
FMCA Priority Programme #01: Market Requirements
The success of Convergence products and services is dependent upon the delivery of value propositions designed with customer needs in mind. As a customer driven, market oriented organisation, the FMCA is focused on creating a framework for deep knowledge sharing across the membership base to ensure all FMCA Convergence activities align with market developments, evolving customer traits as well as members' business requirements.
The FMCA Priority Programme #01 is therefore centred on the articulation of Convergence market requirements across key segments, such as Residential, SOHO/SME, Enterprise; incl. the Business Case for Convergence and global market forecasts indicative of service demand.
Aims & Objectives:
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Evidence of demand for Convergence products and services.
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Deep analysis of Customers needs and drivers across key segments.
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Customer Requirements as input towards industry standards.
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Benefits of Convergence for customers and Service Providers - "The Business Case"
Key Deliverables:
A key outcome of this Priority Programme will be a future-proof definition of Convergence based on in-depth trend analysis, identified customer needs and collaborative work with industry players. Underpinning it all, will be the generation of global market forecasts for the uptake of Convergence services.
Priority Programme #01 therefore provides the framework upon which all other FMCA Priority Programmes are built, to ensure their deliverables are in line with market expectations.
Priority Programme #01 - Summary of Deliverables:
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Trend analysis as the foundation for the development of market requirements scenarios.
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The definition of residential and business scenarios as part of the delivery of the FMCA product and service requirements (spanning geographical areas such as The Americas, EMEA, South East Asia and Asia Pacific Regions).
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The Convergence Business case; incl. case studies to demonstrate that Convergence is playing a key role in the delivery of a superior communications experience for customers.
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A Global Market Forecast for Convergence services.