Market Working Group (MWG)
The success of convergence products and services is dependent upon the delivery of value propositions designed with customer needs in mind. As a customer driven, market orientated organisation, the FMCA is focused on creating a framework for deep knowledge sharing across the membership base to ensure all FMCA convergence activities align with market developments, evolving customer traits as well as members' business requirements.
The FMCA Market Working Group is therefore centred on the articulation of Convergence Market Requirements across key segments, such as residential, SOHO/SME, Enterprise; including the Business Case for Convergence and provides the framework upon which other FMCA Special Interest Groupos are built, to ensure their deliverables are in line with market expectations.
Aims and Objectives:
- Evidence of demand for convergence products and services
- Deep analysis of Customers needs and drivers across key segments
- Customer Requirements as input towards the other FMCA SIGs
- Benefits of convergence for customers and Service Providers
Summary of Deliverables:
FMCA Members Wiki Collaboration Tool
The most recent deliverable by the members and for the members is a unique collaboration tool called the FMCA Wiki. It focuses on User Scenarios and delves deep into them looking at the success and improvements required in areas such as business models, processes and finally technical requirements.
The Wiki approach is a simple on-line way to enable all FMCA members to work together quickly from all around the world.
The Wiki is a powerful tool where members can easily learn about other members successes in launching convergent services and also those that were less successful and what learnings did this provide.
It therefore provides an excellent platform for members to collaborate, discuss and share experiences in a safe environment.
FMCA Thought Leadership Papers (TLP)
Each TLP covers a certain topic related to convergence. One of the key questions "What is convergence?" and "What are the impacts for operators and vendors?" has been answered with the first FMCA Thought Leadership Paper "The Road to full Convergence" Please click here
Possible next topics (examples, to be agreed with the FMCA members):
- Convergence and Shareholder Value?
- Deep dive into convergence tarifs / bundles or home networking (devices / usecases) or femtocell
- Shift happens: How to be successful in a converged world
The definition of residential and business scenarios as part of the delivery of the FMCA product and service requirements (spanning geographical areas such as The Americas, EMEA, South East Asia and Asia Pacific Regions).
The Thought Leadership Paper was published in association with Detecon Consulting.
